We're going to start off this post with a bit of honesty: we hate the month of February. It is so cold, and so glum, and so confusing with the "Is it Leap Year, Isn't It??" drama, and seems like that last final hurdle between winter and spring. How this month is only (usually) 28 days is beyond us, because it always seems like the longest month of the year.
The only good things about February:
1. It's our half birthday on February 19th (and we have always been firm believers that you celebrate your half birthday!)
2. It's Groundhog's Day, meaning the wonderful Bill Murray movie will be on TV again.
Otherwise, this month can pass as quickly as possible.
It's been another busy week for us here at PSR, although that is slowly becoming the norm. We made our first tiered wedding cake, baked some delicious cupcakes, and managed to design a new logo. Some wonderful pictures for you to drool over coming right up!
(the top photo is our raspberry lemon and the bottom is our breakfast cupcake, complete with freshly cooked bacon on top!)
So as we slowly build into a business, things have started to fall in place. We came up with a name, thanks to a lengthy Facebook post. We passed out PA SafeServ test. We've bought new supplies and tools, and boxes, redesigned business cards, launched websites, wined and dined potential clients. It's a very small snowball still, but at least it's rolling.
One thing that was bothering us was the lack of a logo on any of our products. We're of the firm belief that branding, advertising, and logos help people to recognize your product (on a large scale: the golden arches of McDonalds. On a smaller scale, we all know the commercials and advertising campaigns for Edgar Snyder and Associates). We feel we advertise fairly well, given our income, but we were still on the hunt for a good logo. Online designs, while well priced at times, were a big game of "what ifs". You paid for one design, and if you didn't like it, oh well. We figured we'd rather pay a little more and make sure we had some say in the design.
A friend of the bakery is a graphic design student, and he does all that awesome stuff on computers we can only dream of. Our computers are used for email, facebooking, and catching up on tv shows via Hulu. We gave him a vague idea of what we were looking for: Color, definitely. But elegance. Also fun, we're a fun bakery. The classic black and white theme works wonders too, though. Feminine, but not too feminine that men run away screaming. Honestly, that's almost word for word what we typed him. He somehow made sense of all of that, and began working.
8 revisions later (take that etsy and your "no-revision" policy!) we finally had a logo that I loved, he was proud of, and I could pay him for.
Ladies and gentlemen, our new logo:
Thoughts? We personally LOVE it. He somehow managed to incorporate everything we asked for in our email. Fun, elegant, colorful, feminine (but not TOO feminine), and expressive of who we are. You might see this popping up a little more often, as we slowly use logo placement to help you keep track of our business!
So on to today, and our busy weekend. Business checks to cash, a sale to organize (read that and prepare yourself. We're having a flash sale soon, on Facebook. Amazing deals, extremely limited supply. Keep watch, because it won't come around again anytime soon!!) and a pineapple birthday cake to make. Any Psych lovers out there? This cake is going to be for you!!
Have a wonderful weekend, try to stay warm. March better come quickly, so we can get into the wedding swing of things!! Cannot wait!!
Lis
