1. Build an Epic Cake
We've made some pretty awesome cakes in the past 18 months of business (hellllllloooo, who could forget that we made this awesome cake...twice!) but this year we're thinking bigger and better. We're thinking lots of tiers, lots of colors, lots of whimsy and imagination. Honestly, we're thinking we want to go a little crazy here! Our goal by December 31, 2014 is to have successfully made a truly amazing cake for someone that beats everything we've previously done!
Oh, and if you're on the fence about whether you want a big crazy cake for your birthday party/wedding/graduation/retirement/shower/etc you should drop us a line. We're gonna offer huge discounts to the first person who lets us try this out for their event. Monumental discounts. So contact us.
2. Increase Our Business
This is a no-brainer, but it had to be said: obviously we want our business to grow. We want more of you guys to fall in love with everything we have to offer. This requires more dedication on our end, though. 2013 was a crazy year: We changed jobs, made new friends, sort of reinvented ourselves. Personally, it was great, but all the time we devoted to training for a 5k was less time we had to devote to building our business. It still grew, thanks to the wonderful support of all of you, but this year, we want to focus back in on what we love: baking wonderful things for you, and telling everyone about it. Easy peasy, right?? :-)
3. Perfect Something New
In the past year we've learned a lot of new tricks to the trade. We've learned a pinch of salt can go a long way. We've learned that macaroons will always continue to be difficult for us to perfect. We've learned that making flowers out of gum paste is a really relaxing way to spend 6 hours. We've learned 365 days later we still don't like doing the dishes.
This year, though, we want to take something, learn it, and perfect it. You know our staples are cookies, cakes, and cupcakes, and we don't feel like there's anything wrong with that. In the past year we've dabbled with cheesecakes, bread, pies, and pastries, and we've learned lots of secrets to all of them. Now it's our turn to step it up. We're going to perfect the art of something, and add it to our repertoire. We're going to make the effort to continue to educate ourselves about the baking world, and not stop until we've become successful at something new.
Big goals for 2014, we realize that. But if you don't aim high, you don't achieve big things, right?? :-) Anyway, these are our goals. If you see us, hold us accountable. Maybe we'll give you a cookie if you help us hold up our end of the bargain.
Polar Vortex Round II starts this week. Get those fuzzy socks back out, it's gonna be a cold one out there!!
